The way you market your business over the next 3-6 months is not the way you have ‘always done it’. A lot has changed in the world and you are now dealing with customers that have completely different needs, wants and emotions. Maybe big projects that you were counting on have dried up. It’s gotten more price-competitive. And people have more times on their hands (and less income) so they’re tackling some of their projects themselves. Things are getting tighter. And it will be tougher to win business.
If you want to remain relevant in your audience’s eyes, and come out the other side with an even better and stronger business, then we suggest you join our Connection Marketing education session.
You need to actively market your business now more than ever. Your potential customers are most likely sitting back and ‘just waiting to see’ how this all plays out… and it’s the businesses that market well during this time who will be remembered. People want to know that you really do care about them and their needs, and that you’re right alongside them in good times and bad.
Many businesses are responding by REINVENTING their message to remain relevant. You need to CONNECT to your audience and AMPLIFY that message clearly to make sure you stand out. This may mean that you need to get a lot more active in the online space because you can no longer rely on face-to-face as a way to win business.
You need to:
Have a far more engaging website that builds trust and connection
Get active on social media channels
Create a personal brand
Start your own video channel and create regular video content
Create success stories and testimonials
and be in control of your marketing message that builds trust
People want to deal with people, and creating trust online is a skill. Business owners that want to hide behind their services and products and not connect with an audience that is confused and vulnerable about their uncertain futures… will lose all relevance when people are looking for true leadership and strength. This applies to any industry. It is the new way of marketing and promoting your business.
This will be a very heavy information-based education session, with real life example and stories you can relate to. I have been running my agency for over 20 years and been through all kinds of challenges. Nothing compares to this pandemic financial downturn though.
Let me show you how to engage and connect with your audience in the most unique time of our lives.